Rutgers' New Television Spot: Research
  "Research"
Rutgers Television Spot


Look for “Research” to air during televised sporting events, including football; women’s and men’s basketball; and men’s and women’s soccer.

Learn more about the people and places featured in this spot:


Eileen White  

Eileen White
Associate Director of Basic Science, The Cancer Institute of New Jersey; Rutgers Professor of Life Sciences

Filmed at The Cancer Institute of New Jersey

For more than two decades, this internationally recognized cancer researcher has studied what makes cancer cells die—a process known as programmed cell death or apoptosis—and how this mechanism is blocked in cancer cells. These studies are leading directly to the development of new cancer drugs now in clinical trials at The Cancer Institute of New Jersey. 

 
The Cancer Institute of New Jersey  

The Cancer Institute of New Jersey
As New Jersey’s only National Cancer Institute-designated Comprehensive Cancer Center and one of only 41 such centers in the nation, the institute delivers advanced care to adults and children, conducts cutting-edge cancer research, and provides education and outreach regarding cancer prevention, detection, and treatment.

 
Jodi Inverso  

Jodi Inverso
Cancer Survivor

Filmed at The Cancer Institute of New Jersey

Even though her grandmother had breast cancer twice, no one suggested that Jodi Inverso go for a mammogram. So she was quite shocked at age 30 to discover a lump that turned out to be malignant. Because of her experience, this busy wife, mom, and career woman helps young cancer survivors and educates others that breast cancer can strike at any age.

 
Thomas Nosker ’83, ’88  

Thomas Nosker ’83, ’88
Rutgers Professor of Materials Science and Engineering

Filmed at Wharton State Forest

With both a master’s and doctorate in mechanics and materials science from Rutgers, Tom Nosker has worked since 1985 on ways to turn plastic waste into useful products that are durable, inexpensive, and environmentally friendly. R&D magazine cited Dr. Nosker’s work on plastic lumber as among the top three technologically significant products of 2011.

Rutgers’ Advanced Polymer Center  

Rutgers’ Advanced Polymer Center
This group of collaborative researchers is dedicated to exploring the novel structures and materials obtained by processing polymer blends. Founded as a Research Excellence Center by the State of New Jersey and Rutgers, the center depends on an interactive relationship with industry, government, and other universities to generate a steady stream of new technologies, materials, and products.

 
AXION International  

AXION International
AXION International uses technology licensed from Rutgers to turn recycled plastics such as milk bottles, detergent containers, and automobile bumpers into plastic lumber capable of supporting cars, trucks, army tanks, and even 120-ton locomotives. The company’s products can be found in bridge and railway infrastructure projects around the world. The 100 percent recycled plastic lumber is rot- and bug-proof, requires little maintenance, and, unlike treated wood, does not leach harmful chemicals into delicate ecosystems.

 
Wharton State Forest

 

Wharton State Forest
Hammonton, New Jersey
Located in South Jersey’s Pine Barrens region, Wharton State Forest is the largest single tract of land within the New Jersey state park system. This 122,463-acre park draws avid canoeists, hikers, mountain bikers, horseback riders, bird-watchers, and other outdoor enthusiasts. It is the site of the first vehicle bridge ever made entirely of recycled plastics.

 
Joachim Kohn

 

Joachim Kohn
Rutgers Professor of Chemistry; Director, New Jersey Center for Biomaterials

Filmed at the New Jersey Center for Biomaterials

A leading scientist, successful entrepreneur, and effective administrator, Joachim Kohn focuses on discovering new biomaterials and moving them rapidly into the marketplace. Today, more than 25,000 people are walking around with medically beneficial polymers in their bodies that are the result of research conducted in his laboratory.

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New Jersey Center for Biomaterials

 

New Jersey Center for Biomaterials
A consortium of universities and one of the world’s leading academic research organizations in the field of bioengineering, the center runs a comprehensive program built around four major strategic goals: research excellence; education and workforce development; transfer of new technologies toward clinical uses; and partnership with industry.

 
TYRX, Inc.

 

TYRX, Inc.
TYRX, Inc., a Rutgers spin-off company founded in 1998 and located in New Jersey, develops, manufactures, and distributes products that help reduce surgical-site infections. The company’s main commercial product is a polypropylene mesh envelope for implantable pacemakers and defibrillators. About the size of a silver dollar, the mesh envelope is coated with antibiotic agents that dissolve after 7 to 10 days, significantly reducing the risk of infection following surgical implantation.

 
Michael Prince and his wife, Deborah

 

Michael Prince and his wife, Deborah
Pacemaker recipient

Michael Prince, age 58, received a desperately needed pacemaker in December 2011, along with an antibacterial envelope. The envelope, developed by TYRX, Inc. using Rutgers research findings, greatly reduced his risk of serious surgical-site infections that can keep patients in the hospital, on average, two extra weeks and require repeat surgical procedures at a cost of some $70,000. The successful surgery ensured that Michael was in great shape to dance with his wife, Deborah, at their son’s wedding.
 
Extras

We couldn’t fit everything we wanted in our 30-second spot, so we’ve included this additional information. You can also read the “Research” script and view previous TV spots.

 
Arya Tewatia  

Arya Tewatia
Undergraduate Student, School of Engineering

Beginning with the summer before his sophomore year, Arya Tewatia has spent numerous hours performing original research at Rutgers’ Advanced Polymer Center. Now a junior majoring in mechanics and materials science, he feels confident his work in the burgeoning field of composite research is preparing him for a fulfilling career that will make a real and lasting difference to the environment.

“Research” Script

Voiceover: At Rutgers, research isn’t simply about test tubes or labs. It’s about improving people’s lives.

Jodi Inverso: Clinical trials give me hope.

Eileen White: We are discovering how to kill her cancer cells.

Voiceover: It’s about making the future greener.

Tom Nosker: We turn recycled plastic into bridges.

Voiceover: It’s about making pacemaker surgery safer for patients.

Deborah Prince: I just knew Michael would be here to dance at our son’s wedding.

Joachim Kohn: Rutgers research

Tom Nosker: Rutgers research

Eileen White: Making lives better